This season, for the first time since its departure from Quebec in 1995, the Colorado Avalanche will wear the Nordiques logo on its t-shirts.
The sweater is part of Adidas Hockey’s reverse retro collection, in which classic sweaters give a modern look. In the case of Avalanche, the logo of the igloo of the Nordiques in Colorado is in burgundy, while the Flor de Fox, which runs around the body of the white knitwear, is in burgundy.
In the coming season, reverse knitting will only be worn a limited number of times, while retail sales will continue. They were killed on December 1 in official NHL online shops for sale.
The team was very receptive to the concept, said Dan Ride, Senior Director of Adidas Hockey, laughing that it wasn’t the only idea, but maybe it was the only thing we showed them because we wanted it so badly.
Fault! The file name is not specified. The Adidas Hockey Avalanche Reverse Retro collection features the Nordiques needle logo, reproduced in burgundy blue in Colorado, while the fleur-de-lis that runs around the body of the white knit is in burgundy blue. Thanks to Adidas.
According to Declan Bolger, senior vice president of Avalanche, owner of Kroenke Sports & Entertainment, Avalanche immediately supported the sweater because it is not a retro knit but a new development.
There is an intrigue of our fans and we think that it is good to play because it is part of our history and our brand. And he said he was looking back and forth at the same time.
Avalanche has been trying to keep in touch with his old house for years. They took part in show fights in Quebec and supported youth tournaments there. Colorado General Manager Joe Sakich was the Scandinavian superstar before he moved to Denver with the team.
Quebec City hasn’t had an NHL team since the Nordiques moved to Denver in 1995 when owner Marcel Obut sold the team after failing to obtain a government bailout and build a new stadium for the franchise. Since then, the city has been looking for a new NHL team. He helped finance the Centre Vidéotron, a new arena that opened in 2015. Fans of plain clothes have demonstrated in dozens of NHL stadiums. Quebec City applied for an NHL expansion team, but was rejected when Las Vegas received the application in 2016.
He went on to say that Adidas Hockey is studying the impact of relaunching the Nordiques logo with the franchise that has left Quebec City.
We talked a lot with the Canadians in Montreal and they think the enthusiasm will be incredible. We have some information about the market, the demand and the enthusiasm. There are certainly people who believe that the Colorado T-shirt will be very popular north of the border. I don’t know if I can take that to Quebec County. Intuitively I would, but I don’t have the data to prove it, he said.
Daniel Blanchet, a Nordiques fan who followed the team after the move to Colorado, wasn’t sure if the original Nordiques d’Avalanche sweater was suitable, but he was happy with the new mixed sweater. He wasn’t sure how most Quebec fandoms would get it.
It wasn’t unanimous. Some will say the logo is from Quebec, others will say it is a tribute. I see it as a tribute, especially because it’s a mix of old and new, Blanche said. Also, it can’t hurt to see the Nordic Ridge. It will bring back warm memories and great hockey fans in Quebec City who will kill to see the Nords in the opposite direction.