The era of information and smart technology in which we find ourselves has created a modern day gold-rush. Only it isn’t gold isn’t the prize this time around, data is. Data is one of the most valuable currencies on the market right now. There are a variety of reasons that this is the case, but one of the important things to note is that nearly every organization we interact with is collecting our data and information where they can. However, collecting data alone does very little for an organization. This is why some brands seem to deliver a customer experience that is much more personalized and tailored to you as a person, and other brands struggle to come up with relevant suggestions that would pique your interest. Understanding data utilization is essential in the modern economy.
Data activation can elevate just about any organization because of the way that it empowers business leaders and decision makers to make truly informed and data-based decisions. Rather than relying on gut-instinct, or trying to make sense out of totally raw-data with no context, data-activation strategies can help organizations deliver a high-quality and personalized customer experience consistently based on actionable and helpful consumer data.
Synchronizing data from Snowflake to Hubspot, for example, is a data-activation strategy that can paint more comprehensive consumer profiles than Hubspot alone.
Getting Started: Data Selection
Building a more comprehensive consumer profile can be achieved through tying data together that has been collected between various softwares. Snowflake and Hubspot are both very popular consumer portals that teams use in a business, marketing, and sales context. Hubspot is an inbound marketing and sales platform that helps brands with consumer to customer conversion, organic web traffic, SEO, CRM services, content management services, and even web analytics. Snowflake, on the other hand, is a unique cloud-based data warehouse that separates data storage from computing.
This is why syncing the data between Snowflake and Hubspot can be so valuable; it offers users on the marketing and sales team utilizing Hubspot much more insight into the consumers and customers composing their various target audiences. The marketing and sales professionals can use this data to build specific campaigns, and tailor the consumer experience even further.
Therefore, the first step in synchronizing data between Snowflake and Hubspot is choosing which data-fields you want to be transferred. Event data and product usage data might specifically be helpful in the context of marketing and sales, in addition to other bits of data. Choose the data that should be the most helpful to the team members utilizing Hubspot in their day-to-day workflow.
Building the Maps
After choosing the data that you want synchronized between Snowflake and Hubspot, the next step is building the data maps. Essentially, this is the process of telling where the data that’s being synchronized should appear in the new software, and how it should be labeled. This is extremely important as mis-labeling data-points could lead to completely ineffective campaigns and poor consumer experiences.
Because of the potential impact, data mapping is one of the most important parts of the whole process.
Setting a Schedule
Finally, after the data has been chosen and appropriately mapped to its new destination, the last step is simply setting a synchronization schedule. This way, the systems will automatically update one another by synchronizing according to the calendar that you set.
This can be customized to fit your systems needs as there are multiple simple and advanced scheduling options from which users can choose. Once chosen, the data sync will begin.
Benefits of Syncing Data from Snowflake to Hubspot
Understanding consumers that make up the target audience of any given product or service is integral to reaching, connecting, and eventually converting those consumers into customers. Organizations can elevate their sales and marketing strategies by granting those teams utilizing Hubspot in the creation of campaigns, the facilitation of content marketing, and the boosting of SEO strategies, access to other pertinent consumer data stored in Snowflake.
Having a stronger understanding of the consumers and audiences they’re trying to reach through the synchronization of data between Snowflake and Hubspot, organizations will be able to deliver better and more customized consumer experiences across their entire consumer-base.
Data activation is an important part of modern marketing strategies. This is because it takes data-based decision making to the next level through synchronized data that is capable of deriving deep consumer insights. These insights can be used, in turn, to develop marketing campaigns, content messaging, and a number of other marketing and sales strategies.
Synchronizing data between softwares like Snowflake and Hubspot can be completed in a few easy steps and can completely change the way that an organization utilizes certain pieces of consumer data. Make more out of your data with data activation strategies.