Every businessman should know how to build the best personal branding. Having a business, both services and products, needs to introduce it to potential customers. The main purpose of this introduction is to establish communication. From good communication between business people and potential customers, the bidding process will be easy. Not all audiences will be interested in buying your product or using your services.
But the impression you leave from the introduction and communication will make an impression. A positive impression that is remembered will make it easier if the audience needs your product or service. The introduction of branding is not only needed by business people and is profit-oriented. It is also needed by influencers, youtubers, motivators and so on to be better known by the wider community.
Understanding Personal Branding You Need to Know
How to build personal branding is an effort to build a positive image of a person or company in front of an audience. The audience here is the target market, in the future it is expected to be a part of contributing to maintaining existence. It can also be interpreted as the process of selling and introducing yourself or your company to the public. Through messages that contain your beliefs, goals, vision and mission or products and services.
This process of selling yourself needs to be done when launching a brand. Even though they do not promote directly through electronic media or online media, they still strive for the brand to represent the message. When improving service or quality, success in packaging it includes personal branding. The combination of product appearance, quality, benefits, brand is the part that builds the material to sell.
The Importance of Building Personal Branding
Building personal branding is very important for business growth. At least you are quickly recognized and get a positive appreciation from the audience. The following are the benefits of a product and service introduction process.
- Gaining public trust
Building your own brand with all its advantages and disadvantages will attract public trust. Your courage to start by introducing your products and business to the public is a form of high dedication.
- Build connections
The existence of an identity that you have as a businessman is a capital to build a connection with other parties. A good reputation becomes the capital to expand the business field and cooperate with other businessmen.
- Build credibility
How to build personal branding is also a medium to build the trust of others. Trust arises because of respect, admiration and appreciation for the work in the form of a business brand.
- Support authenticity
Authentic, special, your own character, as well as finding the identity reflected in the product. It comes from the beliefs, skills, desires of each businessman and then shows passion.
- Increase self-confidence
Confidence has increased dramatically, supporting every businessman to be willing to offer cooperation with clients. Selling products is more fun, without a burden because it’s not just the material but the name and image that is trying to be carried.
How to Build the Best Personal Brand
In building this must be done effectively. because it relates to the reputation that will be built by others. Here’s the most effective way to create personal branding.
- Find out about yourself
What interests, talents, desires you have will usually be reflected in a work. You need to know yourself first before asking others to know you.
- Find out what other people want to know
What good things do you want to highlight and know about others as your identity. This needs to be explored, so that the results match the message you really want to convey.
- What is the audience like
The target consumers you want to reach must be clear. What the audience or potential consumers look like must be in accordance with the product’s marketing objectives. So right on target, effective time and energy.
- Industrial research
The next way to build personal branding is to do industry research. It’s the same with choosing a mentor, but this time it’s done online and independently. For example, choosing a character and then looking for the website info.
- Find information from well-known brands
Choose several well-known companies with strong branding. Then conduct interviews about the fields and knowledge, which will be useful for future business development. Use it only as a reference, not imitation.
- Setting up the elevator pitch
Make short stories relevant to featured products. This story will need to be shared in forums or when meeting with clients. Like a demo video, only 30-60 seconds long. The elevator pitch is loaded with promotional content and messages. In essence, how to build personal branding explains identity and what are the advantages of yourself and your product. Hope the message mentioned will be remembered by the audience.
- Expand the network
The more connections or networks formed, the easier it is for the product to enter various segments. Personal branding works faster because there is value you bring in relationships with multiple networks.
How to Build Personal Branding using Online Media
Apart from direct methods, you can also sell yourself and your products online. This method is quite promising because the audience is more, the reach is wider. Here’s how.
- Show self and product image
Show that you are a business owner and the brand you are carrying is quality. Proven halal, does not violate the law, provides benefits to consumers. An image like this needs to be emphasized first.
- Create a business website
Create a website as your medium for communicating messages about this positive image. Websites can be in the form of product reviews, descriptions, content, benefits and so on. Open the two-way communication column with the audience.
- Use social media in a planned way
Social media is the first way to say hello and introduce yourself. There are so many users, you can start introducing them from the narrowest circle of friends first. Furthermore, it widens and leads to business professionalism. Stick with everyday language that is commonly used without being made up. Even though the goal is for a professional business, you still have to be yourself, so that it is easily accepted by society.
- Upload positive content
Both on the website and on social media you need to upload positive content. Apart from the product you want to introduce, you can add general information, so that the audience doesn’t get bored visiting social media and business websites.
- Build a network
Build cooperation with many parties for business progress. From other business people, you can get the latest information about developing innovations, so that you can adapt more quickly to the progress of the business world.