For ROC Nation and Modern Luxury’s latest collaboration, the two companies are teaming up to launch an Atlanta-based luxury hotel on June 14th, 2018. The two-year-old ROC Nation is a pop-up store with boutique status and has recently teamed up with Modern Luxury to help design the hotel.
Roc Nation and Modern Luxury teamed up to launch the EDITION, a new lifestyle brand that puts an upscale spin on some of today’s hottest trends. It was also a labor of love for the brand’s co-founders, Roc Nation CEO Jay-Z and Modern Luxury President Ahmir “Questlove” Thompson. “It’s a lifestyle brand, so for us it means really putting an upscale spin on some of the trends that are hot in the marketplace right now but also essential to what everyone needs to be comfortable in their own skin,” Jay-Z said. The R-rated rapper and his go-to bandleader first started work on the collaboration nearly two years ago, and it came together even faster than either expected.
The Roc Nation Sports & Entertainment agency is partnering with luxury brands like Louis Vuitton, Hermes, Gucci, and more, as it aims to create the most luxurious off-field product in sports.
Roc Nation is keeping the culture moving forward. The entertainment business established by Shawn “JAY-Z” Carter has announced a partnership with Modern Luxury Media, the country’s biggest luxury media company, to develop a brand and multimedia platform. The new brand and multimedia platform, EDITION by Modern Luxury, will amplify and elevate voices influencing popular culture.
EDITION will be the first completely multi-platform gateway into the world of luxury, celebrating talent from all walks of life via print, digital, social, and immersive activations, as well as unique moments of discovery. Insider material, as well as richer audio and video storytelling, will be accessible via secret tokens scattered throughout the magazines.
Roc Nation and Modern Luxury have teamed together to promote digital natives as well as a broad collection of content producers and talent.
Isoul H. Harris will serve as the editor-in-chief of EDITION and will work closely with Roc Nation EVP Strategy & Communications Jana Fleishman as well as the Modern Luxury team to ensure that the multimedia platform constantly evolves and elevates a diverse array of voices. Previously, Harris worked as the editor-in-chief of UPTOWN Magazine and produced content and experiential programming for Morgan Stanley, Microsoft, and American Express Platinum. “With EDITION, we have a unique opportunity to define what luxury means now, and also challenge how the world perceives and understands culture. I am beyond excited to help shape a visionary platform that understands the aspirational significance of exploring creativity in the luxury space,” stated Harris.
Roc Nation’s chief executive officer and co-founder, Desiree Perez, stated, “Modern Luxury Media has established a history of being the top media business in creating brands in luxury that generate powerful and aspirational content.” “We couldn’t think of a better partner to launch EDITION and offer a platform for a strong community’s views to be heard.
“The importance of elevating the voices of such a powerful community has never been greater,” echoed Brett Yormark, president of business operations & strategy for Roc Nation. “We are excited to devote our efforts in creating a platform that is not only exciting but necessary in order to push the luxury media industry forward.”
“It has been Modern Luxury’s goal to concentrate on the significance of establishing connection and community since our inception. Traditionally, premium titles have lacked a broad range of coverage. This is a sad reality, and it is our responsibility and opportunity as media leaders and owners to challenge the existing quo and guarantee we are giving a platform for different groups to connect,” said John Amato, partner of Modern Luxury Media. “It is an honor for Modern Premium to launch EDITION in collaboration with Roc Nation, and to guarantee that different perspectives are championed and represented in the luxury space.”
“In order to fulfill our duty of generating new possibilities in the luxury sector, we have doubled down on a community-driven strategy this past year,” stated Michael Dickey, chief executive officer of Modern Luxury Media. “Our collaboration with Roc Nation to create EDITION is a watershed moment in the industry. We are ecstatic to welcome Isoul Harris to EDITION and work with her to ensure that the goal is carried out with integrity, responsibility, and creativity.”
In the winter of 2021, EDITION by Modern Luxury will debut. More information is presently available at editionml.com.
It’s not often that big-name business partners get to align on a project, but that’s exactly what’s happening this week in Atlanta. There’s a reason why Atlanta is called the “World’s Capital of Sports,” and it’s the diverse energy that fuels our city.. Read more about modern luxury magazine circulation and let us know what you think.
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